Guys - I don't think this is hard math to understand. Take Pryor out of it - pretend it's generic football player for University X.
-Football player signed a contract that prevented them from profiting off their NIL and gave University X and the NCAA those rights. That contract was in violation of the law - but the courts had not made that determination at the time.
-Years later, after the statute of limitations, courts ruled that all such contracts are in violation of the law.
-University X and it's Big Ten partners continue to make money off of Football Player's NIL to this day (in this case the easy citation is replaying old games on TV) based on that contract.
-Football Player sues because University X and Big Ten are actively breaking the law using contract.
Doesn't matter what you think about Pryor, or NIL, or Ohio State, or whatever. The guy has a very easy leg to stand on here and if you don't think he's going to at least get a settlement out of it - you're crazy.
My guess is he's just one of the first - and this becomes a big class action suit where the Universities, conferences, and ncaa - open the wallet up to some extent.